Hi lovely people behind the screen!
I’m Helena, and you’ll always find me in a pair of jeans. Just like how my wardrobe is made up of 12 different washes of denim, my creativity is made up of countless a-ha moments, wandering thoughts, and tiny tiny details. Let me walk you through the story of me, told through the different washes of my creative journey.

psst…tap on the patches!

this is me!
(probably most definitely
wearing jeans)

psst…hover over the patches

idea collector
(because inspiration
is everywhere, just
waiting to be captured)

flower lover
(always planting seeds
for my next campaign)

accessories galore
(forever adding
finishing touches)

always adding to my
ad ideas notes doc
(it’s full of all my
pre-bedtime thoughts)

second-hand fashion fanatic
(because the best ideas
are the ones that last)

intricate story spinner
(especially as a kid with
my animal friends)

smiski enthusiast
(currently unboxing
the next mystery
light-bulb idea)